Game Boy Advance

The Game Boy Advance (GBA for short) is a 32-bit handheld video game console developed, manufactured and marketed by Nintendo as the successor to the Game Boy Color. It was released in Japan on March 21, 2001, in North America on June 11, 2001, in Australia and Europe on June 22, 2001, and in the People's Republic of China (mainland) on June 8, 2004. Despite the competitors' best efforts, Nintendo maintained a majority market share with the Game Boy Advance. It came in three models: The original GBA model, the GBA SP model, and the Game Boy Micro model. These are three of the five official ways to view the GBA Video Paks.

Original Model
Contrary to the previous Game Boy models, which were all following the "portrait" form factor of the original Game Boy (designed by Gunpei Yokoi), the ​Game Boy Advance was designed in a "landscape" form factor, putting the buttons to the sides of the device instead of below the screen. The Game Boy Advance was designed by the French designer Gwénaël Nicolas and his Tokyo-based design studio Curiosity Inc.

​SP Model
In early 2003, Nintendo introduced a new form-factor for the handheld, known as the Game Boy Advance SP (model AGS-001). The redesigned unit resembles a pocket-size laptop computer, including a folding case approximately one-half the size of the original unit. It also supports a rechargeable lithium ion battery, a significantly brighter LCD screen, and an internal front-light that can be toggled on and off. The redesign was intended to address some common complaints about the original Game Boy Advance, which had been criticized for being somewhat uncomfortable to use, especially due to an overly dark screen.

Micro Model
In September 2005, Nintendo released a second redesign of the Game Boy Advance. This model, dubbed the Game Boy Micro, is similar in style to the original Game Boy Advance's horizontal orientation, but is much smaller and sleeker. The Game Boy Micro also allows the user to switch between several colored faceplates to allow customization, a feature which Nintendo advertised heavily around the Game Boy Micro's launch. Nintendo also hoped that this "fashion" feature would help target audiences outside of typical video game players. Unlike the previous Game Boy Advance models, Game Boy Micro is unable to support Game Boy and Game Boy Color titles. The Game Boy Micro did not make much of an impact in the video game market as it was overshadowed by Nintendo's other portable, the Nintendo DS.